While small businesses (turnover less than Rs 100 crore) accounted for 20% of the FMCG business in India, their contribution to the slowdown in consumption was pegged at 45%, followed by 32% for large companies (turnover greater than Rs 600 crore) and 24% for medium-sized companies (turnover between Rs 100 cr-Rs 600 cr), as per market research company Nielsen.